SOM 010: Phil Knight & The Birth of Nike Inc.

SOM 010: Phil Knight & The Birth of Nike Inc.

It’s 1962. Before settling into the inevitable nine-to-five career path, a young Phil Knight decides he first wants to see the world. During his trip, he makes a stop in Kobe, a port city in Japan and the home of the Tiger shoe brand. It was at Stanford that Knight...

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SOM 009: Kyle Maynard & Making No Excuses

SOM 009: Kyle Maynard & Making No Excuses

It’s January 15, 2012, and Kyle Maynard has just made history, but in truth it was just the next stop in a long line of historic moments. If we ended Kyle’s story as he graduated from high school, that would be enough. That would include winning 36 wrestling matches...

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SOM 008: John Krasinski & Sticking with It

SOM 008: John Krasinski & Sticking with It

And now for something a little different. Instead of highlighting one of the many moments of moxie scattered throughout John Krasinski’s career, we’re going to highlight a cautionary tale, a story that shows us just how close we were to getting a completely different...

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SOM 007: Mindy Kaling & Choosing Yourself

SOM 007: Mindy Kaling & Choosing Yourself

It’s 2002. Mindy Kaling is living in Brooklyn after graduating from Dartmouth, rooming with her best friend and fellow Dartmouth grad, Brenda Withers. Kaling is a babysitter and Withers is a substitute teacher. But they both want to write and perform–it’s what...

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SOM 006: Sir Richard Branson & Having Faith

SOM 006: Sir Richard Branson & Having Faith

It’s 1979. As he tells it in his autobiography, a 28-year-old Richard Branson is stuck in the British Virgin Islands. He wants to go to Puerto Rico, but the American Airlines flight heading that way was only half full, leading them to cancel until the next day. In no...

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SOM 005: Sara Blakely & Ignoring the Critics

SOM 005: Sara Blakely & Ignoring the Critics

It’s 1998. While Sara Blakely is selling fax machines door to door (something she’s done for about seven years), a pair of $98 cream-colored pants hangs in her closet. She never wears them–hates how they look with underwear. But today is different. Today a new...

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SOM 004: The Family Edition & Staying Strong

SOM 004: The Family Edition & Staying Strong

It’s June 9, 2016. I’m sitting at my kitchen table, just downstairs. I log into the online portal to check the results of my colonoscopy and read the words no one wants to or thinks they will ever have to read. Just one sentence from my doctor: Call me at home, on my...

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SOM 003: Lin-Manuel Miranda & Hamilton Moxie

SOM 003: Lin-Manuel Miranda & Hamilton Moxie

It’s May 2009. We’re at the White House Poetry Jam, where a young, bright-eyed performer steps onto the stage and into the spotlight to sing a number from his award-winning play, In the Heights. At least that was the plan. He has a different idea. He tells the crowd,...

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SOM 002: Peter Diamandis & Taking Risks

SOM 002: Peter Diamandis & Taking Risks

It’s early morning, May 20, 1927. Charles Lindbergh, 25 years old, climbs into the Spirit of St. Louis and starts the engines. He’s ready to make history. At exactly 7:52AM he lifts off from Roosevelt Field–nearly clipping a set of telephone...

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SOM 001: Tommy Hilfiger & Burning Your Boats

SOM 001: Tommy Hilfiger & Burning Your Boats

It’s 1985. Tommy Hilfiger, a relative unknown in the fashion world, sits across from adman George Lois. Lois’s task is to make Hilfiger a household name and he believes he has just the campaign to do it. But as he reveals the centerpiece of his plan, Hilfiger is...

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